Pre-Incubation
3 months
Idea Lab
Idea-stage founders, students and fresh graduates
- Hot desk membership
- Fortnightly mentor clinic
- Idea validation sprints
- Business model workshop
- Pitch basics
Pre-incubation · Idea Lab
Pre-incubation programme for idea-stage founders
Three months to go from idea to a validated business model: fortnightly mentor clinics, validation sprints, a business-model workshop and pitch basics, with a hot desk included.
Hot desk PKR 31,800/month · students 20% off
4.8★ Google rating · 200+ teams hosted · Investment up to PKR 1M
What is the Idea Lab pre-incubation programme?
The Idea Lab is TheWing.pk's three-month pre-incubation track for idea-stage founders, students and fresh graduates in Rawalpindi and Islamabad. It combines a hot desk with fortnightly mentor clinics, idea-validation sprints, a business-model workshop and pitch training, and leads directly into the six-month Launch incubation track.
Not sure which track? Get an AI recommendationWhat you get
Built for founders, not just desks
Validate before you build
Structured customer-interview and demand-test sprints.
Mentor clinic every fortnight
Bring your questions, leave with next actions.
Business model workshop
Pricing, unit economics and go-to-market in plain language.
Pitch basics
Tell your story in two minutes, then in ten.
Student-friendly
20% off desk memberships, no campus or degree restriction.
A clear next step
Graduate straight into Launch incubation.
The founder journey
- 01
Idea
Validate the problem, shape a business model and learn to pitch in the Idea Lab.
- 02
Launch
Register the company, set up books and tax, build the first version and find first customers.
- 03
Scale
Move into a team pod, get investor-ready financials and meet investors at Demo Day.
Programme tracks
Pick the track that fits today
Incubation
6 months
Launch
Pre-revenue and early-revenue startups
- Hot or dedicated desk
- Monthly 1:1 mentoring
- Investment of up to PKR 1 million against equity (selected startups)
- Bookkeeping setup and legal templates
- Marketing and PR guidance
- Demo Day slot
Workspace: day pass PKR 1,750 · hot desk PKR 31,800/mo · dedicated desk PKR 36,400/mo · team pod for 3 PKR 81,600/mo. Students 20% off. Full pricing
Inside TheWing.pk
Where you'll build
Mentors
Who you'll learn from
Ebba Qureshi
Founder & CEO
Leads PR, marketing and high-profile events, with a decade spent building women-empowerment initiatives across Pakistan.
Waqas Sagar
Co-Founder & CFO
Chartered Accountant (ACA, FCCA) who has supported hundreds of businesses on finance and tax, and founded fintech and technology start-ups in the UK.
Azhar Mahmood
Endorser & Performance Mentor
Three-time World Cup cricketer for Pakistan and bowling coach behind the 2017 Champions Trophy win. Speaks to founders on teams and performance under pressure.
- ACCOTAX
- AccoTech
- SEOSYRUP
- PAFLA
- AIESEC
- RepStack
- FemGames
- Walkaton
- Cruse Burke
Location
On GT Road, DHA Phase 2
Central Mall, 2nd Floor, GT Road, DHA Phase 2, Islamabad
- Saddar, Rawalpindi: 20 min via GT Road
- Bahria Town Phase 4: 15 min via GT Road
- DHA Phase 1: 10 min
- Blue Area, Islamabad: 30 min via Islamabad Expressway
- Islamabad Airport: 45 min via Motorway
FAQs
Common questions
Ready to build here?
Apply in five minutes, or come see the floor first to your first day is on us.
